Aponix understands its components as infrastructure parts (product overview) that need to be integrated into a greater specialized and more targeted context. Product partners are required to create their own unique solutions based on aponix pieces adding other external pieces and services and market them actively and independently under their own brand/product name. The degree of uniqueness of their full solution and the location they are offering it at their POS (point of sales) represents their protection agains other product partners’ solutions.
This is the goal:
a) Aponix-DE is and stays the manufacturer of the the aponix pieces and can not serve individual users in all territories and all applications on its own.
b) The product partner is using/integrating aponix pieces to engineer, market and sell a greater unique solution on his own account to his own customers. There is a product partner term sheet that is the binding and detailed document with all rules for this co-operation. It needs to be signed by every product partner before getting active in marketing and selling aponix parts based solutions. The goal is that the product partner is providing a distinct and complete solution and/or service integrating aponix components to their own customers, who perceive the product partner as expert regarding any questions, extensions and issues of their solution/product.
An ideal partner would be an already established player in the horticulture field that is serving existing customers setting up soilless farming facilities or supplying greenhouse equipment/consulting who is seeking for interesting products complementing their own range of products for a territory/territories they already operate in successfully.
Interested retailers and expert consultants will be able to spread the aponix technology + their own expertise faster including local services, education or seedling supply subscriptions to special target groups like schools, hospitals, urban office space, communities, supermarkets etc.
aponix is looking for Product Partners
Product partners should extend the system, e.g. integrate their own irrigation click-system, add a nutrient reservoir and automation, add horticulture consumables, add custom light kit, provide their own manual/videos or introduce a novel kind of utilization or application of the pieces like setting it up as filtration system or the like or mix it with other even competitive equipment to provide the best individual solutions for their specific target group to enable them to grow hyperlocal edible plants. Possibilities are endless and always require experience and own solid engineering.
There are parts missing to integrate your solution? Let’s talk! One idea of the product partner strategy is to help with the design of missing pieces, that could be interesting also for other product partners. Such a new part would be designed as your individual missing piece, with aponix taking care of CAD and production tool so you (and all other product partners) can order these parts from our catalogue just the same as all the other parts in the future.
Please contact us if you are interested!
One example of inter-partner engineering by aponix – the lid-base.